Want to turn your cake passion into a thriving cake business?

If you love baking are wondering how you can turn your cake prowess into an income-generating gig, you're in the right place. After mentoring countless new cake business and struggling bakers, this practical guide was developed to help decorators avoid the common pitfalls and know the steps involved in launching a home-based cake business from the ground up. If you're wondering.. Where do I start? How do I start? or What am I doing wrong? Then this Startup Guide is the the perfect tool to help you make progress in the right direction. This framework is laid out chronologically so you know how to start and work your way through the building blocks of a sustainable and fulfilling cake business.  

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Who the Cake Business Startup Guide is for..

  • If you are in the early planning stages of starting a cake business and want to know how to start from the ground up

  • If you've been selling cakes on the side but want to turn it into a sustainable, legal business that you can expand and grow

  • If you already have a cake business but are struggling and require guidance and insight to improve or adapt your business


Amanda Lee

Amanda Lee is a multi-award winning cake decorator and instructor based in Adelaide, Australia. Evolving from a classical French patisserie background, she established Sugar Sugar Cakes as a means of exploring her passion for the arts through cake. Her signature style features avant-garde elements finished with a contemporary edge; best known for her painted cakes, modern wedding cakes & sculpted works. She has had the pleasure of being featured in Cake Masters, Brides of Adelaide Magazine, Cake! Magazine as well as numerous blogs and websites. Empowering cake decorators with contemporary cake skills and business knowledge is the main vision of Sugar Sugar Cakes, and Amanda sees this through by providing weekly Blog posts, live classes, online tutorials, private classes & mentorship to the vast cake community.